This quick start guide will walk you through a basic ad serving setup. It will show you how to create a publisher with zones for serving ads to, and an advertiser with a campaign to assign to that zone.
Step 1: Creating a Publisher
- Navigate to the publisher section by clicking "Publishers" from the left-hand navigation panel.
- Click on "Add New" above the table.
- Give your publisher a name and click "Save". For this guide, we'll use the name "Example Publisher"
Step 2: Creating a Zone
- Click on the publisher you just created, named "Example Publisher".
- This will open up the publisher and show you all of the zones that currently exist for that publisher. Click the "Add New" button above the Zones table and select a zone type from the dialogue window that pops up. For this guide, we will create a "Standard Zone" so choose that from the list.
- Give this standard zone a name and choose a size. It helps to name your zones clearly and consistently so that you can identify it as it appears throughout the AdButler interface. For this guide, we are going to create a run-of-site 300x250 zone, so I'll give it the name "ROS - 300x250".
- Click the "Create" button to finish setting up your zone. It will now appear under “Zones” in your Publisher dashboard. The details shown in the table are the zone name, type, and size, as well as the number of ad items and campaigns contained within it. There is also a quick link to retrieve zone tags that we will explain later in this guide.
- If you click into the zone, you’ll see all the available options for each zone. You can upload Ad items directly to a zone as a fallback ad, assign advertiser campaigns to serve in this zone, and create popup ads that fire according to certain rules.
Now that you have a publisher set up with a zone available to receive ads, we will move on to creating the Advertiser that will be assigned to serve ads to our publisher's zone.
Step 3: Creating an Advertiser
Navigate to the advertiser section by clicking "Advertisers" from the left-hand navigation panel.
Click on "Add New" above the empty list of advertisers.
- Give your advertiser a name, for this guide we'll use the name "Example Advertiser". Click "Save" and you should now see your new advertiser show up in the list.
Step 4: Creating a Campaign
- Click on the advertiser we just created named "Example Advertiser" to view that advertisers dashboard. There will be three empty tables listed, "Standard Campaigns", "Text Campaigns" and "VAST Campaigns".
- For this guide, we will create a "Standard Campaign" to serve to our "Standard Zone" that we just created. Click on "Add New" under "Standard Campaigns".
Enter the name for this campaign and set the size to match the Publisher zone we created. For this example, we'll name our campaign "Example Campaign - 300x250" and make sure the 300x250 Medium Rectangle ad is selected from the drop-down. Click "Save" to finish creating your campaign.
Once you have created the new campaign, you'll see it added to our Standard campaigns table. Click on it to view the contents of that campaign.
Step 5: Creating an Ad item
- Inside your campaign, you can see all the ad items and zone assignments associated with that campaign. The first step is to upload an ad item, click on the “Add New” button in the “Ad Items” list to create one.
- Choose "Image Ad Item" from the list of options. Each type of ad you are serving requires a specific ad item type to be used.
- In this screen, you will give your ad item a name, assign it a destination URL and upload the ad item creative. The rest of the fields are optional and allow you to add more details and behaviours to your ad. For this example, the name is "Example Ad Item", the destination URL is "https://www.adbutler.com" and we're going to upload an image file by selecting the "Library" checkbox and clicking on "Browse" to locate our ad image file.
- Click on "Save" to complete the ad item set up.
Step 6: Assigning the Campaign to a Zone
Now that we have an ad item in our campaign we need to direct it to serve to an existing publisher zone by creating a zone assignment.
- Click the “Assign to Zone” button under the “Zone Assignments” table on the campaign page.
The next screen shows you a list of all available zones that you can assign this campaign to. You will only be able to see zones that match the campaign type and size as the campaign you are currently trying to assign.
- Click the zone we created in Step 2 called "Example Zone" to set up your zone assignment.
- The next screen displays all the assignment settings that will control how this ad is served. For now, we can leave these settings at their defaults and click on "Save" at the bottom of the page.
You will now see the zone you've assigned your campaign to listed under the "Zone Assignments" table.
Placing Zone Tags
Now that your Advertiser campaign and Publisher Zone is set up and connected with a Campaign Assignment, we’ll need to place the Zone Tag script on the publisher’s website to allow the ad to serve when the page is loaded.
- Navigate to the Publisher Zone we created in Step 2 and click the “Get Zone Tags” button at the top right of the screen.
- The tags dialogue box allows you to configure the custom parameters and choose the tag type needed for your specific implementation. Adjusting these settings will update the zone tag shown in the block of code in the large text field below. In most cases, we recommend using the default zone tag settings.
- Select and copy the zone tag shown in the block of code and paste it in the publishers' website HTML code, wherever the ad is supposed to show up on the page.
Your campaign should now successfully serve to the website where the zone tag was placed. Each time the page loads, the tag will make a request to AdButler's servers and the page will receive the ad that was assigned to the zone. This setup outlines the core functionality of serving ads with AdButler, but there are many more complex settings that can be applied for more custom ad serving solutions.
We encourage you to read through our documentation to learn more about AdButler or get in touch with our support team by opening a support ticket.