Using keywords for date & time targeting

Using keywords to target certain days of the week and time ranges.

How date & time targeting works

Date & time targeting allows you to set a specific range for a placement. A range can include both a day of the week and time of day. When an ad is requested outside of the range, the ad will not be served.

When creating your date & time target, days are written as three letter abreviations and times using 24 hour notation. You use the / symbol to separate the date and time and the - to signify a range.

AdButler's always uses pacific standard time to calculate the current time for date & time targeting.

Setting up date & time targeting

  1. Navigate to the assignment page for the placement you want to be targeted.
  2. Scroll down to and expand the targeting section.
  3. In the Keywords field, type in date: followed by date and (optional) time range.
  4. Set they keyword check to preferred or required if you are looking for multiple keywords.
  5. Click Save at the bottom.

Example of date & time targeting

If, for instance, you were looking to target viewers on the weekday nights, your target would be date:mon-fri/17-23.


Tips for date & time targeting

  • A successful date & time match does not change an ads likely hood to serve, while an unsuccessful match stops the ad from serving.
  • A date & time target must include a date, but does not have to include a time. If you wish to only target time, you can set the date to be from Sunday to Saturday.
  • You cannot make a date & time target exclusionary.
  • If you are only using date & time targeting the keyword match method must be set to Preferred. Using required will cause the placement to not serve.

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